The Company we all want to work for

Simply entering the building gives you energy. People are different here: they’re curious, tuned in. They’re grounded in the real world - not something they get from reading reports. They don’t stop at the first hurdle, they don’t take no for an answer: there’s always a way.

They learn from trying things out, so they try out a lot of things. And if they get it wrong, there’s no fear of blame or finger-pointing. The only thing people fear here is giving less than they’re capable of. People trust each other, and are open and supportive about the things they want to get better at.

And yes, the track record of these companies is admirable. Not because they’re all full of geniuses, but because they’ve figured out how to make everyone and everything fire on all cylinders.

It’s about creativity

If we had to name one common characteristic of companies like this, it’s creativity.
Sometimes it’s BIG CREATIVITY: exciting new products and processes - ideas that transform the business and create completely new markets. Ideas that restore people’s passion and evangelism. More often, it’s about smaller acts of creativity: ideas that improve and refine the way a business does business. Ideas that make things work better, function more smoothly. Little things that customers really notice. And ‘small creativity’ can be a big thing: some of the most-loved businesses in the world got that way just by putting a lot of little ideas together.

The key thing about these great companies is that creativity is everywhere: everyone in all areas of the business is tuned into the possibility of creative contribution. And they think of themselves, at least some of time, as creative problem-solvers. But creativity-in-business rarely happens all by itself. And that’s where we step in.

What we do

We help you become the creative company you want to be, and want to work for. We do that by addressing two factors driving creativity in business:

First, we help to create the processes, structures and - crucially - the atmosphere in which creative behavior flourishes. Because as any creative practitioner will tell you, you’re only as good as your circumstances allow you to be.

Second, we help individuals in businesses access their own creative powers, regardless of their position or experience. We believe that absolutely everyone has creativity in their DNA: they just don’t always know how to get at it.And we have been amazed, time and again, by the energy and simple joy liberated in people when they discover that they, too, are creative beings.

In a nutshell, Bone Coaching use sound, common-sense psychology combined with a thorough understanding of commercial life to produce meaningful improvement in business creativity. In a smaller nutshell.....Creative Business for All.

What this looks like

We’ll start by getting to know you as human beings, within the system you’ve created for yourselves.
We’ll find out what does and doesn’t work, in practice. We’ll help you identify the things that support (or stand in the way of) creativity, often quite subtle things that are easy to fix. We’ll generally recommend working together on something tangible: a problem that needs to be solved, or a specific creative challenge. That way, you can judge our impact in your business straight away.
And we’ll define the opportunity with you, so you get results that you need and want. It’s very personal, and very personalized.

Our work with you might include one or some of the following:

• Innovation projects, consisting of insights, ideas and ‘go to market’ strategies
• Re-designing the structures and processes that govern creativity
• Creative coaching for individuals and teams
• Stimulus hunts (to gain inspiration from other worlds)

Why not get in touch with us for a chat?

About the founder

Marilien Romme has worked with creative businesses for 15 years. Her career started in advertising in 1994, working as a strategic planner for Wieden + Kennedy (on Nike), CDP (on Honda and JAL) and Saatchi & Saatchi (Procter and Gamble).

In 1999 Marilien joined the innovation company ?What If!, where she helped develop creative cultures for companies including Unilever, Coors Brewers, Microsoft, the BBC, the British and Australian governments, Kellogg and Deutsche Bank.Having worked with thousands of people from all kinds of organizations, Marilien has a fair idea what goes on at the workplace, what blocks creativity - and how the creative spirit of almost any organisation can be enhanced.

Since Marilien started Bone Coaching, she has worked with clients all over the world. They include KPMG, ABN AMRO, Unilever, ?What If!, Heineken, United Biscuits, Campina, Leaf, ECCO, GTCE, Amnesty International, We Are What We Do, Clodagh Design and a wide range of individual clients.

Marilien Romme has a Masters in Clinical Psychology and is a certified coach and mediator.
She is Dutch and has lived in Zimbabwe, Liverpool, London, Sydney and Portland, Oregon. She is now based in Amsterdam with her partner and two sons.